WorldFood Ukraine 2014: exhibiting FOR success

The main international event for the food production market of Ukraine will take place 28-30 October 2014 at the International Exhibition Centre (Kyiv, Brovarsky Ave, 15, Levoberezhnaya metro station).

The exhibition has become the main platform in Ukraine for the presentation of products and technologies from international and domestic producers for the Ukrainian food product market. The main purpose of the exhibition is to facilitate the signing of contracts between suppliers of food products and representatives of food retailers, distribution companies and the restaurant business.

At the beginning of June, 50% of the exhibition space was already booked. Exhibitors will include companies from Argentina, Germany, Greece, Italy, China, Malaysia, Poland, Ukraine, Turkey, Czech Republic, Sri Lanka and many other countries.

The exhibition organisers are constantly developing new services for the exhibitors and professional visitors, making WorldFood Ukraine an ever more efficient marketing tool for the entry and promotion of brands on the Ukrainian food market. According to the survey carried out at the 2013 edition of the exhibition, more than 98% of exhibitors found partners to sell their products in Ukraine, while more than 65% of exhibitors have signed contracts during the exhibition.  The promotional campaign is supported by printed and electronic industry media. The substantial programme of the exhibition has a lot of newsworthy information, which is widely reported on by a large number of agencies.

Specialised marketing services to make exhibiting at WorldFood Ukraine an even greater success in 2014 include:

1. All exhibitors are given the opportunity to publish news about their companies on the exhibition website and on the official Facebook page.
2. Producers of their own brands will be marked with the PL - Private Label sign in the exhibition guide and on the fascia board of their stand.
3. WorldFood Ukraine Magazine is a professional publication about the exhibitors, partners and events at the exhibition. Industry specialists will receive a printed version of the magazine by postal and electronic mail one month before the event, with the publication also available for download by all visitors of the official website. The magazine is an effective advertising space for exhibitors which offers the opportunity to inform a professional audience about their products and services in advance and to attract interested visitors to their stand. The publication is distributed among producers and suppliers of food products, food retailers and the restaurant business with a print run of 9000 copies.
4. Regular electronic mailings with news about the exhibition and its exhibitors are distributed to a database of 25 908 addresses of industry specialists - representatives of trading companies, retail and the restaurant business from all regions of Ukraine, the CIS and the European Union.
5. The Buyers Programme at WorldFood Ukraine is a special service for professional buyers of food and drink products from all regions of Ukraine. The programme facilitates interaction between buyers and exhibitors. Both sides have the opportunity to arrange business meetings in advance, which will take place over the 3 days of the exhibition.

Exhibitors will also be able to take advantage of additional services for the promotion of their products and services on the Ukrainian market - hold negotiations in the Retail Distributor Centre http://www.worldfood.com.ua/ua/events/ritejl/ which is a special centre for negotiations between distributors of food products and representatives of food product retail and present the products and services of their company in the Food ShowRoom http://www.worldfood.com.ua/ua/events/foodshowroom/, which is a unique interactive platform for the presentation of exquisite dishes prepared using ingredients and products demonstrated by the exhibitors

The wide range of advertising opportunities afforded by the exhibition will allow for the effect of exhibiting to be even greater -  the placement of company promotional texts in the exhibition guide, placements of logos on  visitors badges and many others. The organisers are prepared to offer other advertising options, based on the aims of the exhibiting companies.

The first day of the exhibition will feature the announcement of the results of the 17th Tasting Contest at WorldFood Ukraine 2014 http://www.worldfood.com.ua/ua/tasting/, The winners will obtain the exclusive right to print images of the awards on their product labels. The high professional level of the jury and the unbiased assessment of the products will ensure the trust of the consumers.

The business programme of the exhibition includes 50-60 hours of professional events, including an award ceremony for the winners of the Rating of best brands, the DistributionMaster conference, the international "Organic processing and sales" conference and many others. The full programme is available on the official website of the exhibition - http://www.worldfood.com.ua/ru/events/programme2014/.

Work is ongoing on the final bookings of exhibition space and the programme of the main international event in the food market of Ukraine. The WorldFood Ukraine 2014 team is ready to offer you the ideal options as exhibitor at the event.

WorldFood Ukraine 2013 Statistics:

Exhibitors – 204 companies
Exhibiting countries – 23: Austria, Bulgaria, Great Britain, Germany, Greece, Egypt, India, Indonesia, Ireland, Italy, Cyprus, China, UAE, Poland, Republic of Korea, Republic of Belarus, Russia, Romania, Serbia, Thailand, Turkey, Ukraine, Sri Lanka
Visitors - 5298
More details about the exhibition are available on the official website at www.worldfood.com.ua

Organiser contact details:

Premier Expo
Exhibition Manager - Elena Sinitsina
tel: +38 044 496 86 45245
fax: +38 044 496 86 46
e-mail: elena.sinitsina@pe.com.ua
www.worldfood.com.ua

Additional notes

WorldFood 2014 will take place alongside several international exhibitions: WorldFood Tech & WorldFood Pack 2014 exhibitions of equipment, technologies and packaging for food production; Animal Farming Ukraine 2014 exhibition of equipment, products and technologies for poultry and animal farming; Plastex Ukraine 2014 exhibition for the production of plastics and resins. This year, they will be joined by the TransUkraine 2014 exhibition of transport, logistics and warehouse equipment and services as well as the TIR’2014 international show of commercial and cargo vehicles.